Modum joins Poseidon, the Integrated Pharmaceutical Ocean Freight Network

Formed in 2018, the Poseidon network is a best-in-class community of progressive pharmaceutical companies and logistics providers that has come together with the collective goal of reforming the pharmaceutical logistics process which, in addition to a poor performance record, is facing mounting cost pressures, growing regulatory oversight, and increasing concerns about the sustainability of current practices.

“Poseidon is thrilled to welcome these three leading companies in to the network”, said Torben Weilmuenster, Global Head of Supply Chain Management at Merz Pharma and Chairman of the Poseidon Steering Committee. “We believe that the Poseidon model has major implications for the transportation of sensitive, high-value pharmaceuticals and we are excited that we continue to attract some of the sector’s most prominent players into the Poseidon ecosystem.

As one of the leading healthcare services groups in Asia, Singapore-based Zuellig Pharma will be Poseidon’s principal distribution partner in the APAC region.

“We are excited to be joining this progressive community where we will be working in strategic partnership with like-minded organisations to deliver transformational change to pharmaceutical logistics,” said Zuellig’s Giuseppe Leo, SVP, North Asia & Singapore. ”The emergence of Poseidon is a clear signal that new collaborative business models are required for the industry to increase efficiency, improve safety, lower costs and deliver greater sustainability.”

Freight forwarding specialist Hellmann Worldwide Logistics will also be playing a prominent role in the Poseidon structure:

"As one of the world’s largest family-owned global logistics companies Hellmann is excited to join the Poseidon family and looking forward to the opportunity to collaborate with some of the most respected companies and most talented individuals in the pharmaceutical logistics space,” said David Bang, Global VP Strategic Development at Hellmann. “We are looking forward to teaming up with the other members and being active contributors to this ground-breaking initiative.“

The Poseidon program is working on an innovative solution to the question of improving digital integration along the pharmaceutical cold-chain with Swiss company Modum coming on board to provide cutting-edge support in this crucial area.

“We see the Poseidon approach emerging as an impactful collaborative logistics model with tremendous potential to tackle the challenges long-range distribution of sensitive goods is currently facing” remarked Simon Dössegger, CEO of Modum. “Modum is excited to be a part of the Poseidon program contributing its expertise in the field of supply chain optimisation through actionable visibility, effective digitalisation of processes and blockchain-powered data integrity. We will be working with the Poseidon community to explore new digital logistics services built around accessibility, security and efficiency.”

Alan Kennedy, Executive Director at Poseidon sums up the Poseidon opportunity: “To achieve the scale needed to drive real efficiency, promote standardisation and stimulate innovation, pharmaceutical companies need to come out of their silos and collaborate, both together and with the logistics industry. The Poseidon model provides a vehicle for life sciences businesses to leverage their collective expertise and assets and build a new life-sciences distribution paradigm.”

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About Poseidon
The Poseidon program is an industry reform initiative conceived to improve the conveyance of pharmaceutical products by ocean transport. This is being achieved through the application of contemporary supply chain best-practice and structured, multi-party collaboration. The strength of the Poseidon program rests in the collective energy and resource of its end-to-end supply chain structure built around managed strategic partnerships, commercial alignment and a ‘one-team’ culture. The Poseidon network is open to all shippers of pharmaceutical finished products and ingredients. See http://www.poseidon.team/
For further information contact Alan Kennedy, +44 (0)771 141 7468, a.kennedy@poseidon.team

About Hellmann Worldwide Logistics
Hellmann Worldwide Logistics is a family-owned freight forwarder with a global footprint headquartered in Osnabruck northern Germany. Since its foundation in 1871, Hellmann Worldwide Logistics has developed into one of the largest international logistics providers. In 2018 the Hellmann Group, with around 13,000 employees in 255 branches in 56 countries, achieved sales of around EUR 2,5 billion. Through its partner network, the company is represented worldwide with around 20,500 employees in 489 offices in 173 countries. The range of services includes classic forwarding services by truck, rail, air and sea freight, as well as a comprehensive offer for CEP services, contract logistics, industry and IT solutions. See https://www.hellmann.net

About Zuellig Pharma 
Zuellig was established in 1922, is a family-owned organisation and has over 13,000 employees. As one of the largest healthcare services groups in Asia their purpose is to make healthcare more accessible. As a dedicated pharma distributor Zuellig Pharma operate a comprehensive cold-chain distribution network in more than a dozen Asian countries with a direct presence in Singapore, Vietnam, Thailand, Malaysia, Brunei, Indonesia, Philippines, Hong Kong, Macau, Myanmar, Cambodia, Taiwan and Korea. This territory has a combined population of around 750 million (nearly 50% larger than the EU incl. UK). See https://www.zuelligpharma.com

About Modum
In 2016 the Zurich-based modum.io AG was founded by a group of entrepreneurs with backgrounds in technology and pharmaceutical manufacturing. Modum is committed to be the measure of all things when it comes to transforming global supply chains into transparent, trusted and efficient digital ecosystems. Based on trusted data, Modum creates reliable and innovative solutions to monitor, automate and optimise supply chains for sensitive goods, which can be applied over a wide range of applications in various industries. In spring 2019, Modum and Swiss Post launched the first blockchain-supported temperature monitoring solution for the secondary distribution and Last Mile, providing 15,000 postwomen and postmen the ability to collect data daily. See https://modum.io

For further information contact Caterina Beffa, +41 44 586 89 17, caterina.beffa@modum.io